Paulo Coelho tweeted a congratulatory message to BTS⟭⟬ praising them on their success in breaking their own MV record with Butter. Within the next 20 minutes he tweets again saying that he is losing followers due to the tweet supporting the band.

The “The Alchemist” writer revealed that he was losing a lot of followers for congratulating BTS, but he had no regrets.

“This is the price to pay when you support people you admire. The boys overcame so many difficult moments, prejudices, etc. and THEY WON!!!”

The Korean super group broke the record they set themselves, having the most viewed MV in 24 hours with 112.8 million views, according to the YouTube platforms view counter at midnight May 21, 2021.